迪卡儂公司簡介
      迪卡儂是一家集運動用品研發(fā),、設計,、品牌、生產(chǎn)、物流及銷售為一體的全產(chǎn)業(yè)鏈集團公司,。集團由Michel LECLERCQ先生于1976年在法國創(chuàng)立，截止于2019年底已于全球迪卡儂于6大洲,，57個國家和地區(qū)開設1647家門店,，團隊人數(shù)近9萬名。
      迪卡儂集團擁有法國第二大的產(chǎn)品設計和研發(fā)中心,，每年推出3000種以上新產(chǎn)品,，自有品牌數(shù)量超過30個，產(chǎn)品覆蓋山地運動, 水上運動, 自行車輪滑滑板運動, 球拍類和高爾夫運動, 健身運動, 自然運動和團隊運動等幾乎所有大眾運動,。商場內(nèi)自有品牌產(chǎn)品占比超過85%,。集團生產(chǎn)線遍布全球21個國家或地區(qū)，其中超過40%的產(chǎn)品來自于中國,。
      作為零售商迪卡儂的概念是將所有的運動產(chǎn)品匯聚一地,。提供超過80個運動項目的運動產(chǎn)品，所有產(chǎn)品根據(jù)運動類型進行分類.,。我們的商場面積由2000至12000平方米,，平均每家商場擁有35000件產(chǎn)品。體驗式購物,，自助式選擇讓迪卡儂成為新型運動零售業(yè)態(tài)的引導者,。
      迪卡儂于1989年進入中國開始進行采購和生產(chǎn)運動產(chǎn)品的業(yè)務往來。至今公司已經(jīng)在全國建立4個自有工廠,，10個工業(yè)采購辦公室,，39個工業(yè)駐場辦公室。       
      2003年集團確立把在中國發(fā)展運動用品零售業(yè)務作為集團未來十年的首要戰(zhàn)略并將其亞洲區(qū)辦公室包括生產(chǎn)和零售從香港遷來上海,。迪卡儂首家概念商場于2003年11月在上海浦東新區(qū)正式開業(yè),。截止2019年12月31日,，迪卡儂在中國擁有308家商場實體店，遍布全國約116個城市,。集團2009年起步的電子商務業(yè)務發(fā)展迅速,，顧客覆蓋約400個城市。       
      迪卡儂是中國最好的“全民運動”的響應者及實踐人,，擁有極具雄偉的在華長期持續(xù)拓展計劃,。迪卡儂的企業(yè)文化獨具一幟，公司招聘活力,、有責任感的體育運動愛好者,，人性化管理使得員工的職業(yè)生涯可以與公司共同成長這一理念深受廣大員工的認同。公司具有國際化的氛圍,，國際團隊共同工作,，員工有更多機會在國際間交流。迪卡儂人亦是優(yōu)秀的企業(yè)社會公民,，積極為環(huán)境保護,、可持續(xù)發(fā)展的探索和發(fā)展做貢獻，讓最廣泛的大眾同享運動樂趣,。
The Brief Introduction of Decathlon
      Decathlon group is a company possesses the whole industrial chains of sport products with develop & design, self-owned brands, retail, logistics and production. Decathlon was founded by Michel LECLERCQ in 1976, in France. By the end of 2019, 1647 stores had been opened in 57 countries and regions. Nowadays, Decathlon has been the biggest mass sport company in Europe.       
      Decathlon develop & design center ranked No.2 in France. Each year it releases more than 3,000 new products of over 20 passion brands. We provide a wide range of sports including Mountain Sports, Water sports, Cycling, Roller sports, Tennis, Table Tennis, Golf, Fitness, Team sports and so on. Globally, 85% of products sold in Decathlon are from self-owned brands. Decathlon production locate in more than 20 countries and regions in the world. China production shares over 40% of global production. 
Decathlon is also a retailer in mass sports market, to make all sports under one roof. For Decathlon offline stores, selling area size from 2000 to 12000 m2, which contains more than 80 sports and 35,000 items. Decathlon becomes the leader of neo-pattern sport retailor with its experiential shopping experience and self-helped purchase service.  
      Decathlon started its story with China in 1989, began the business with production and supply chain management. Till now, we have 39 industrial resident office in cities such as Shanghai, Guangzhou, Tianjin, Wuhan etc.
      In 2003, Decathlon group set the key strategy that China is the most important market in the world, and moved the Asian office from Hong Kong to Shanghai. In November 2003, the first decathlon concept store of Asia opened in Pudong district, Shanghai. Till December 2019, there are 308 Decathlon stores in 116 cities in China. With the fast development of Decathlon E-commerce, which started since 2009, sports users in more than 400 cities can enjoy our products and service.
      Decathlon is the best follower and practitioner of national mass sports strategy. We recruit sports lovers with vitality and responsibility as teammates. With unique corporate culture and liberating management, people in Decathlon feel satisfied and confident in both personal and corporate development. As a multinational firm, Decathlon shares an international working environment and offer chances and platform for globally exchange. Meanwhile, as one of excellent citizens, Decathlonians focus on environment protection, sustainable development, and continuously contributes to make more people enjoy the happiness of mass sports. 
迪卡儂全產(chǎn)業(yè)鏈介紹
      迪卡儂來自歐洲,，是全球領先的體育用品零售集團，定位大眾運動市場,，為運動大眾提供高性價比的運動產(chǎn)品及服務,，倡導讓最廣泛的大眾共享運動歡益。迪卡儂涵蓋超過80種運動項目,，豐富的產(chǎn)品線,，能滿足從初學者到專業(yè)運動愛好者的運動需求，通過集運動用品設計,、研發(fā),、生產(chǎn)、物流,、品牌,、零售于一體，以創(chuàng)新的理念和全產(chǎn)業(yè)鏈經(jīng)營模式確保親民的定位,、高性價比的產(chǎn)品,，受到各地顧客的喜愛和認可。
迪卡儂的全產(chǎn)業(yè)鏈包含以下幾點：
研發(fā)設計
      迪卡儂擁有歐洲第二大研發(fā)中心,，研發(fā)中心有來自不同國家的50個研究院和530多位工程師,，通過研究人體在運動過程中產(chǎn)生的反應以及人體與產(chǎn)品的互動，協(xié)助品牌團隊開發(fā)出能帶來更佳運動體驗的產(chǎn)品，從產(chǎn)品安全,、實用、運動體驗等多方面提高用戶體驗,。
      除了不斷研發(fā)新產(chǎn)品,，研發(fā)團隊還一直保持對已有產(chǎn)品技術的改進優(yōu)化，只為不斷提升運動體驗,，讓更多使用者在運動中得到更好的體驗,，享受運動帶來的歡益。
迪卡儂堅持運動產(chǎn)品研發(fā)要貼近運動者,，研發(fā)中心都設在運動熱門地區(qū),，比如戶外山地運動研發(fā)中心設在歐洲勃朗峰山下，這樣做有益于運動研發(fā)時更好地傾聽用戶的反饋,，及時根據(jù)用戶體驗進行改進,，從初期設計到產(chǎn)品測試都更為高效精準。
自有物流
      迪卡儂擁有自有物流渠道,，在全球共有58個倉庫,，6600名員工，每年出口113000個集裝箱,，運輸約1.2億件產(chǎn)品,。迪卡儂在中國共有4個物流中心，分別位于花橋,、燕郊,、東莞、武漢,，物流中心總面積超過350000平方米,，團隊人數(shù)超過1500人 。值得一提的是,，迪卡儂的物流中心,，也是和商場一樣按運動品牌劃分部門進行配送，并且配有運動場所供所有物流員工及周圍運動愛好者做運動,。
      2017年10月,，一輛由迪卡儂集團定制的“中歐專列”，從中國武漢出發(fā),，沿著中國與“一帶一路”國家貿(mào)易往來的重要通道,，開往法國北部杜爾日港口。相比海運時間的30+天,，鐵路專列所需運輸時間僅為16-18天,，節(jié)約用時1/2，專列的二氧化碳排放量同比海運降低36%,，大幅度降低了總能耗,。
生產(chǎn)采購
      迪卡儂在全球30個國家和地區(qū)有生產(chǎn)采購中心,，超過50%采購份額來自于北亞。中國生產(chǎn)采購占集團40%,。在中國銷售的產(chǎn)品中,，94.2%在中國生產(chǎn)，迪卡儂的目標是將這一數(shù)字提升至100%,。
品牌
      迪卡儂在1976年創(chuàng)立時,，采用的是邀請品牌入駐的方式進行零售，十年后迪卡儂決定發(fā)展生產(chǎn)業(yè)務,。到1997年,，迪卡儂創(chuàng)立了第一批自主品牌，即Tribord水上運動品牌和Quechua戶外山地運動品牌,。85%迪卡儂的產(chǎn)品為自有品牌,，提供超過80項運動，產(chǎn)品線能滿足從入門者到高級運動愛好者的運動需求,。
零售
      迪卡儂從2003年開始在華零售業(yè)務,，至2019年12月遍布全國116座城市開設超過308家商場，線上業(yè)務為超過400個城市的用戶提供產(chǎn)品和服務,。
迪卡儂專注大眾體育市場,，將所有運動匯聚于同一屋檐下。商場提供超過80項的運動種類,、全面的產(chǎn)品線,、創(chuàng)新的產(chǎn)品和高性價比的價格。同時商場設有免費運動場和運動俱樂部,，并且每年會組織8到30次運動主題活動,，以此鼓勵顧客試用產(chǎn)品和嘗試新的運動。
      在經(jīng)營上迪卡儂全部直營,，從最初的三種發(fā)展模式突破到目前的八種,，分別是買地自建、定制物業(yè)購買,、定制物業(yè)租賃,、主力店租賃、主力店購買,、體育社區(qū),、購物中心、和Nano模式,。在中國,，迪卡儂為了使運動變得觸手可及，讓最廣泛的大眾共享運動歡益，結合購物的消費習慣,，創(chuàng)造了Click & Collect模式,。
      迪卡儂之所以能夠在保證品質(zhì)的同時達到高性價比，其全產(chǎn)業(yè)鏈模式起到了關鍵作用,。當設計師有了創(chuàng)意,，研發(fā)中心的相關部門會從產(chǎn)品技術、人體運動學與人體工程學等角度出發(fā)進行考量,，讓創(chuàng)意具備可行性之后,，通過全球采購的模式進行規(guī)?；a(chǎn),，通過自有物流系統(tǒng)輸送產(chǎn)品，最終進入庫存儲備,，投入線上或線下的零售環(huán)節(jié),。
      迪卡儂是集產(chǎn)品研發(fā)、設計,、生產(chǎn),、物流、品牌和零售于一體的全產(chǎn)業(yè)鏈集團,。中國現(xiàn)在是迪卡儂除總部法國之外,，全球唯一一個全產(chǎn)業(yè)鏈各個環(huán)節(jié)都有布局的國家。
The Introduction of Decathlon’s Whole Industrial Chain
      Decathlon is a sports goods group corporation from Europe, leading mass sports market all over the world. Decathlon directly posit in mass sports market. It provides best-value sports products and service to Chinese sports people, and continuously contributes to make sports accessible to all. In Decathlon, it has more than 80 sports. Its full range choices can meet different demands of sport mass from beginners to experts. Decathlon is a group corporation with research & design, brands, retailing, logistics and production departments which possesses a whole industrial chain in sport products. Through the concept of innovation and the whole industrial chain mode, Decathlon can make sure that customers can enjoy the best-value products, so it is popular among customers.
      The whole industrial chain of Decathlon contains the following points:
Research & Design
      Decathlon owns the second biggest research center in France, which contains 50 research institutions and more than 530 engineers from different countries. Through the study of reaction of human body in the sport movement and the interaction between body and product, they can help the brand team to develop the products that bring better sports experience. They can improve the user experiences in the product safety, practicality, sports experience, and many other aspects. 
      In addition to continuous research and development of new products, R&D team has also been to maintain the improvement and optimization of existing products, so that they can continue to enhance the sports experience, make more users get better sports experience and enjoy sports.
      Decathlon insists that the research and development of sports products should be closed to the sportsmen, so the research centers are located in popular sports areas. For example, outdoor mountain sports R&D center is located in the Mont Blanc in Europe. It is useful for sports research and development to listen to the user’s feedback more effectively. According to users’experience, R&D team can improve in time, and make it efficient and accurate from the initial design to product testing.
Owned Logistics
      Decathlon has its own logistic channels. It has 58 storages and 6,600 staff all over the world. Every year, it exports 113,000 containers and transports about 1.2 billion products. There are 4 Decathlon logistic centers in China, separately in Huaqiao, Yanjiao, Dongguan and Wuhan. The logistics storage area to 350,000㎡. And all of them are used for the Chinese market. It is worth mentioning that the logistics centers of Decathlon delivered goods by department divided in sports brand, just like stores. And there are also some sports area provided for the logistics employees and other sports lovers who want to do sports.
Production
      Decathlon has production centers in 30 countries and regions all over the world. Nearly 50% production comes from North Asia. The production in China account 40% of the whole group company.
Among the products sold in China, 94.2% were produced in China, and Decathlon’s goal was to increase this figure to 100%.
Passion Brand
      When Decathlon was founded in 1976, it adopted the approach of inviting other brands to settle in, but Decathlon decided to develop its own production business after ten years. By 1997, Decathlon had created own brands as Tribord (the brand of water sports) and Quechua (the brand of Outdoor mountain sports). 
      There are more than 20 passion brands in Decathlon. More than 85% of products in Decathlon globally are by passion brands. Decathlon provides more than 80 sports, and Decathlon production can meet different demands of sport mass from beginners to experts. 
Retail
      Decathlon began its retail business in China in 2003. It opened 294 stores in about 112 cities and provided online businesses with products and services for customers in about 400 cities by the end of 2018.
      Decathlon focuses on the mass sports market, gathering all the sports in Decathlon stores. Decathlon store provides more than 80 sports with full range of products choice, innovative products and best prices to make sports accessible to the many. Besides, our stores have free sports clubs and playgrounds. Each store organizes 8 to 30 sports activities every year to encourage customers to try our products and new sports. 
      All the Decathlon stores are all direct-sale stores. The development models increased from original three categories to eight categories, separately are LUR, TAILORMADE(Property), BTS(Leasing), ANCHOR, MIX USE, SPORT PARK, sMall and NANO. 
In China, to make sports accessible to the many and considering Chinese centripetal shopping habits, Decathlon created the Click & Collect pattern, which makes Decathlon become closer to sports users.
      To always ensure the high quality of the products and provide best price, Decathlon’s whole industrial chain plays the key role. When designers have any creative ideas, the relevant departments of R&D will make consideration and discussion from the aspect of technology, kinesiology, and ergonomics. As soon as the idea becomes practicable, Decathlon will make mass-production by global purchasing pattern and transport products through its own logistics system to eventually store the products in repositories so that be ready for online and offline retail. 
      Decathlon group is a company possesses the whole industrial chains of sport products with research & design, production, logistics, owned brands and retailing. Now, China is the only overseas market owing the whole industrial chain except France.
迪卡儂全球發(fā)展
1976年,，Michel Leclercq開創(chuàng)了一種全新的自助式體育零售概念,，第一家迪卡儂商場于法國恩洛斯誕生。
1986年,，“迪卡儂工業(yè)采購中心”誕生,，不僅銷售產(chǎn)品，還設計和制造運動產(chǎn)品,。
1989年,，第一間國際生產(chǎn)辦公室也在亞洲建立。
2005年,，迪卡儂基金會誕生,，基金會項目《給她一輛自行車》正式啟動。迪卡儂基金會為摩洛哥山區(qū)的女孩提供自行車,、騎行教學及用以自行車維修保養(yǎng)的workshop,，給了她們上學的機會。
2006年,，迪卡儂電子商務團隊在法國成立,，和顧客的距離僅在指尖。
2014年，迪卡儂擁有注冊專利106項,，合作開發(fā)項目近200項,。
      截止至2019年底，作為大眾運動全產(chǎn)業(yè)鏈集團,，迪卡儂已招聘了來自93個不同國家的9萬多名員工,，全球1647家商場分布于57個國家與地區(qū)，提供超過80項運動類別和35000個產(chǎn)品選擇,，并且,，迪卡儂的年銷售額已超124億歐元。
Decathlon Global Development
      In 1976, Michel Leclercq created the first Decathlon mall with a new concept of self-service sports retail and in Enos, France.
      In 1986, Decathlon Industrial Production Center was born, that means Decathlon does not only sell products, but also design and manufacture sports products.
      In 1988, the first international production office was established in Asia.
      In 2005, Decathlon Foundation was born. A Foundation project –offer her a bike– officially launched. Decathlon Foundation provided girls in Moroccan mountain with bicycles, riding classes and workshop for cycle maintenance in order to offer them opportunities to ride to school.
      In 2006, Decathlon E-commerce team was established in France.
      In 2014, Decathlon has 106 registered patents and nearly 200 joint development projects.
      By the end of 2019, as a generated corporation in mass sports market, Decathlon has recruited more than 90,000 employees from 93 different countries. There are 1647 Decathlon stores in 57 countries and regions, providing more than 80 sports and 35,000 products items. Besides, Decathlon’s annual total has exceeded 12.4 billion Euros.

迪卡儂中國發(fā)展
1989年,，迪卡儂進入中國香港,，發(fā)展生產(chǎn)和產(chǎn)品出口。
1994年,，迪卡儂進入廣州,，開設生產(chǎn)辦公室。
1998年,，迪卡儂在上海莘莊的生產(chǎn)基地開設第一家工廠直銷店,，為迪卡儂商場在中國開業(yè)做好準備。
2003年,，迪卡儂取得了商務部成立后的第一個外商獨資零售企業(yè)批復,，開始在華零售業(yè)務。 也是在這一年,，迪卡儂將大中華區(qū)總部由香港遷至上海浦東,。并于該年11月，在上?；鹃_了大中華區(qū)第一家迪卡儂概念商場,。
2009年，迪卡儂開始開展電子商務業(yè)務,，發(fā)展迅速,，線上平臺包括官網(wǎng)和迪卡儂天貓旗艦店，至今已為約400個城市的顧客提供了產(chǎn)品和服務,。同年,，迪卡儂中國開啟自營物流的發(fā)展，獨一無二的物流模式,，與時間賽跑,，把最好的產(chǎn)品以最快的速度陳列在用戶眼前。
2012年,，臺灣第一家迪卡儂商場開業(yè),。
2014年11月15日,，迪卡儂中國的門店數(shù)量跨越100家。
2017年,，迪卡儂在上海浦東開設了第一家體驗店,，堅持顧客對產(chǎn)品的深度體驗。迪卡儂一直堅持線上線下一體化經(jīng)營,，目前,，中國是迪卡儂在全球發(fā)展最快的國家，并且一直持續(xù)增資,。
      截止至2019年年底,，迪卡儂在中國超過110個城市開設了超過300家門店，員工數(shù)量逾18000人,。從單純的零售企業(yè)逐步擴大為集設計,，生產(chǎn)，物流,，零售為一體的全產(chǎn)業(yè)鏈布局,，以創(chuàng)新的理念和全產(chǎn)業(yè)鏈經(jīng)營模式確保為最廣泛的大眾提供高性價比的產(chǎn)品,。在生產(chǎn)方面,，大中華區(qū)共開設了39個駐場辦公室、10個工業(yè)采購辦公室以及4個自有工廠,，生產(chǎn)能夠滿足94.2%的本土零售量,；在物流方面，迪卡儂于花橋（即昆山）,、燕郊,、東莞和武漢建立了物流中心，總面積超過380000平方米,，逾1500名員工,。
      未來，迪卡儂在中國的商場會持續(xù)增多,，并且通過線上線下一體化服務更多顧客,；積極進入更多城市，為當?shù)厥忻駧碡S富的大眾運動平臺和體驗,，讓更多人參與運動,。
Decathlon in China
In 1989，Decathlon entered Hong Kong, China, started to developing production and exports.
In 1994, Decathlon entered Guangzhou, set up production office.
In 1998, Decathlon opened its first factory outlet based in Xinzhuang, Shanghai.
In 2003, Decathlon got the first approval as a wholly foreign-owned Enterprise to start the business in China after the establishment of the Ministry of Commerce. In this year, Decathlon China headquarters located to Pudong, Shanghai. In November, Decathlon opened its first concept store in Huamu, Shanghai.
      In 2009, Decathlon began its E-commerce business. The online platform includes the official website of Decathlon and T-mall store. Decathlon’s E-commerce business had provided products and services to customers from 400 cities. In the same year, Decathlon China started to build its self-owned logistic, this unique model delivered the best products to the users with the fastest speed.
In 2012, Decathlon opened its first store in Taiwan.
In 2014, Decathlon China has opened 100th store. 
      In 2017, Decathlon opened the first experience store in Pudong, Shanghai. Decathlon insists to make customers experience the products deeply. Decathlon has always insisted on the integration of online and offline operations. At present, Decathlon grows fastest in China, and has continued to increase capital here.
      By the end of 2018, Decathlon had opened over 294 stores in more than 112 cities, with the number of more than 18,000 employees. Decathlon gradually expanded to the whole industrial chain for design, production, logistics and retail from the simple retail enterprise, with innovative ideas and the whole industrial chain business model to ensure that the mass of the public can get best-value products. In terms of production, Decathlon China region has set up 39 resident offices, 10industrial production offices and 4 own factories, to produce 94.2% of the local retail sales. In terms of logistics, Decathlon has established logistic centers in Huaqiao, Yanjiao, Dongguan and Wuhan, with a total area of more than 380,000 square meters and over 1500 employees. the future, the number of Decathlon shopping malls in China will continue to increase and Decathlon will serve more customers through online and offline. Being active to step into more cities to bring a varied of sports platforms and experiences to the local people, so that more people can be involved in sports.
創(chuàng)新產(chǎn)品
ARPENAZ10背包介紹
      這是一款由迪卡儂QUECHUA團隊設計研發(fā)的戶外運動休閑雙肩背包,，適合 10 歲及以上年齡的背包客,，外觀簡潔，性價比高,，10年質(zhì)保,。迪卡儂設計團隊優(yōu)化生產(chǎn)工藝,，采用單縫合技術，同時結合真實的運動場景如爬山,，來反復監(jiān)測和確保產(chǎn)品的使用功能,。除此以外，這款背包最大的特點就是耐損耗,。測試團隊對肩帶,、拉鏈、縫合處以及面料均進行了老化測試,，其中接縫處抗撕扯測試周期達到了10000個,，底部磨損750個周期，拉鏈20000個周期,。嚴謹?shù)膶嵉丶庸S測試,，讓這款背包的使用壽命得以達到10年。 
      這款性能優(yōu)質(zhì)的戶外運動背包,，在巴西的售價為8歐元,，約等于人民幣58元，然而在中國的迪卡儂商店,，卻只需要僅僅人民幣14.9元,。這是因為中國是迪卡儂除法國外，唯一一個實現(xiàn)全產(chǎn)業(yè)鏈布局的國家,。通過集設計,、生產(chǎn)、物流,、品牌,、零售于一體的全產(chǎn)業(yè)鏈發(fā)展模式，迪卡儂得以最大程度地控制成本,，為顧客提供高性價比的運動產(chǎn)品,，實現(xiàn)其“讓運動觸手可及”的理念。
The Introduction of ARPENAZ10
      This is an outdoor sports backpack designed by the Decathlon QUECHUA team, suitable for the backpackers of 10 years old and above. This backpack has simple appearance, best-value and 10-years quality guarantee. Decathlon design team optimized the manufacturing technique by using the single stitching technique. Besides, the real sports scene test such as climbing is also adopted in order to repeatedly monitor and ensure the high quality of the products. In addition, one of the most important features of this backpack is its quality of resisting wear and tear. The test team did aging tests of the shoulder straps, zippers, stitches and fabrics. Among the tests, the test cycle of tearing the seams reached 10,000, the wear test of the bottom reached 750 cycles and zipper’s reached 20,000 cycles. Precise field test and factory test help the service life of this backpack reach 10 years.
      This high-quality outdoor sports backpack sells 8 Euros in Brazil, equal to about 58 CNY. But in Decathlon China stores, it only sells 14.9 CNY. This is because China is the only country that has achieved the whole industry chain except France. Thanks to the whole industrial chain development mode containing design, production, logistics, brand, and retail, Decathlon succeeds in minimizing the cost and provides customers with best-value products to finally realize the concept that “We make sports accessible for the many”.